Leading with Cultural Intelligence
The New Secret to Success
How do you lead with cultural intelligence? Whether you're a CEO, a manager in a non-profit organization, or a solo entrepreneur, you know you shouldn't wing it cross-culturally. But you don't have time to master all the ins and outs of every culture you encounter.
In this book, you'll learn a four-step cycle that can be applied to any cross-cultural situation. A few snapshots include:
- Reasons you need CQ
- Strategies for eating unfamiliar foods
- Learn why most diversity training programs fail
- Learn why understanding religious practices in Thailand and Malaysia would have helped foreign businesses
- Marketing campaigns that failed miserably because of language and cultural differences
- Top results for companies that use CQ
- Why do most Indians view Clinton more favorably than Bush, even though Bush was the most pro-Indian U.S. president in history?
