Cultural Intelligence (CQ)

Find information about CQ Assessments and CQ Certification.

Cultural intelligence, or CQ, is a globally recognized way of assessing and improving effectiveness for culturally diverse situations. It’s rooted in rigorous, academic research conducted by scholars around the world. Leading organizations in business, education, government, and healthcare are adopting CQ as a key component of personnel development and competitive advantage.

Research demonstrates several consistent results for individuals and organizations that improve CQ, including:

✓ More Effective Communication Across Cultures

✓Enhanced Job Performance

✓Improved Creativity and Innovation

✓Increased Profitability and Cost-Savings

Cultural intelligence is proven to reduce attrition, improve innovation, and make multicultural teams more effective. Research shows that homogenous teams outperform diverse teams when CQ levels are low. But when CQ levels are high, diverse teams outperform diverse teams in several areas, including innovation, productivity, efficiency, employee engagement, profitability, etc.

The cultural intelligence resources (assessments, books, training, etc.) are based upon primary research conducted across 72 countries and used by leading global companies and academic institutions such as BMW, Coca-Cola, Google, NTT, Novartis, Harvard Business School, London School of Economics, Stanford University and hundreds more. The research-based solutions are proven to be a worthwhile investment for managers and teams working virtually across the world.

To date, more than 50,000 individuals from over 90 countries have taken the CQ Assessment.

Visit the Cultural Intelligence Center for more information.

Get certified in cultural intelligence. Dates and locations posted here.


  • Step 1: CQ Drive
    *What’s my interest in this cross-cultural assignment?
  • Step 2: CQ Knowledge
    *What cultural information is needed to fulfill this task?
  • Step 3: CQ Strategy
    *What’s my plan?
  • Step 4: CQ Action
    *What behaviors do I need to adapt to do this effectively?