CQ Fellows 2025 is Full!

David Livermore

Book

Driven by Difference

How Great Companies Fuel Innovation Through Diversity

This book draws upon the latest research on cultural intelligence to describe how to leverage the power of cultural differences to drive innovation. Based on extensive research and filled with examples and case studies from around the world, learn how to create a strategy for culturally intelligent innovation.

Based on extensive research of more than 50,000 global professionals across 72 countries, Driven by Difference provides an innovative, scientific approach for how organizations can catalyze innovation and growth through the power of difference.

Despite the enthusiasm surrounding the value of diversity, diversity doesn’t always work out so great for many organizations. In fact, diverse teams underperform homogenous teams unless they have high levels of cultural intelligence or CQ.

Drawing on a vast body of research into creativity, innovation, and social psychology as well as success stories from Google, Alibaba, Novartis, IKEA, P&G, and many others, Driven by Difference explains how leaders can catalyze innovation and growth by developing a strategy for culturally intelligent innovation.

Learn How To: