When Niche Marketers Go Too Far
The $1.1 trillion buying power of Hispanic Americans hasn’t gone unnoticed by many companies. Bi-lingual staff, Hispanic focus groups, and niche marketing plans have become
One Spot Open for CQ Fellows 2025!
The $1.1 trillion buying power of Hispanic Americans hasn’t gone unnoticed by many companies. Bi-lingual staff, Hispanic focus groups, and niche marketing plans have become
David Livermore, PhD (Michigan State University) is a social scientist devoted to the topics of cultural intelligence (CQ®) and global leadership and the author of several award-winning books.