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David Livermore

Blog

Category: CQ Tips

Read about my thoughts and musings on topics ranging from education to government to entertainment, all flavored by the ideology of CQ. 

When Niche Marketers Go Too Far

The $1.1 trillion buying power of Hispanic Americans hasn’t gone unnoticed by many companies. Bi-lingual staff, Hispanic focus groups, and niche marketing plans have become

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Why We Need Stereotypes!

This morning Emily, my fourteen year old daughter declared, “I hate shopping!” She’s excited about going to homecoming this weekend and she likes to dress

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