When Niche Marketers Go Too Far
The $1.1 trillion buying power of Hispanic Americans hasn’t gone unnoticed by many companies. Bi-lingual staff, Hispanic focus groups, and niche marketing plans have become
CQ Fellows 2025 is Full!
The $1.1 trillion buying power of Hispanic Americans hasn’t gone unnoticed by many companies. Bi-lingual staff, Hispanic focus groups, and niche marketing plans have become
Everyday we get reminders about life in our borderless world… GE made $14.2 billion in profits in 2010 yet they owed no U.S. corporate taxes
In case you weren’t already convinced that cultural differences matter, brain research proves it. Culture shapes the wiring of our brains. Dr. Ying-Yi Hong did
THE CULTURAL INTELLIGENCE DIFFERENCE just released and is now available. The book provides a quick summary of the latest research on cultural intelligence (CQ) and
–An Interview with Guido Gianasso, Vice President of Human Capital at IATA The International Air Transport Association (IATA) was founded in 1945 as a way
My MacBook Pro makes me happy. Really! I’m a happier man because I’m writing this article on my slick Mac. My I-Phone has the same
Pricewaterhouse Coopers just released their annual Global CEO survey. A few highlights from their findings: 1. Managing and developing a globally astute workforce is #1
I’m amazed how often we default to seminars, conferences, and training as if they’re the panacea to all things cross-cultural. Our sales people are struggling
The other day, a friend said to me, “The economy is coming back but most businesses still aren’t going to invest in soft skills like
The winter weather across Europe is wreaking havoc on the plans of many holiday travelers this week. It’s a poignant reminder of how dependent we
David Livermore, PhD (Michigan State University) is a social scientist devoted to the topics of cultural intelligence (CQ®) and global leadership and the author of several award-winning books.